PulsOpinion

“When the going gets tough…the tough get going …..

I’m gonna put this dream in motion…Never let nothing stand in my way…”

..Billy Ocean

”….  It’s still just the start…and a long journey to take.

2009 to cross before we see hope and new waters our way

 The economy continues to dip…but that’s not all that’s at stake

It’s our spirit that needs to stay afloat to make us see the light of the day

It’s a tough long walk and a steep climb

And all we have is but one chance to do what is right

Let’s hold on together and help each other stay afloat

Let’s not close our eyes to the good around us…but spread the word louder to make people hear what is equally right

Lets cheer and rejoice for the good around us..and let’s keep the spirits soaring high…”

…Anubha

Hard to say what came first …Chicken or the egg… or better still…in today’s age Communication or Globalization. ‘Mass’ to ‘individual’ are the commonly used terms as communication has reached new dimensions. What happens is transmitted across channels and news wires in a matter of seconds. Consider this to a scenario in 1865. US President Abraham Lincoln was assassinated. Reuters News Agency reported it first…. 12 days after the event…!!

It is interesting to note how globalization has changed through the years and the power to change that was once in the hands of the powerful is now in the hands of those who have the knowledge. Change is no longer driven by nations or by huge multinationals. Individuals today drive change. Those who have the knowledge, are connected, and dare to share drive change. Similarly, easy access to information has transformed the average man on the street into a knowledge based world citizen. Empowerment of masses has made it all the more important for corporates today to use tools that are end-user centric.

Philip Kotler’s book Think ASEAN, shows some interesting observations on Globalization, its impact and future trends. Immensely impressed by this book, I will focus on some of the observations from this author and the relevance (cause and effect) of this with the changing times.