PulsOpinion

Public Relations is NOT for start-ups and new businesses

I have in the last few days, had the good opportunity to meet a couple of start-ups and this interestingly also coincided with some posts on LinkedIn and requests on Elance. I have come across some exceptionally bright business ideas which if moulded properly could do wonders. Some of these are proven international successes that are testing waters in select Asian markets.

This post is therefore dedicated to some of these new start-ups and I would consider myself really lucky if many more of such dynamites (if I may call) happen to stumble upon this page.

If you have a great idea and believe in it, we can make you heard amongst the right audience. The power of Public relations lies in the credibility as a medium. Having said that, one often hears things like…’but its too expensive’ and how do I measure it or how do I decide the value for money? Before even reaching out to your publics, you need to know what to do with them. People will see, hear, think and act based on what they initially see of you and how they perceive you to be. It is only much later when they experience your product/service will they be able to analyse and decide your true worth.

Public Relations can get the initial attention that you need from the customer and how you approach them can make or break the relation. To make yourself heard, here’s what you first need to find:

-          Will my idea create a niche? Is it unique?

-          Who will be my target customers?

-          Will this concept create a difference in the life of my target customer?

-          Are my prospect customers/clients looking for a concept such as this? If no, do I have to first create a need?

-          Are there any past successes in other countries that can indicate the market size?

-          If there are past successes, are there any commonalities and differences in the mindset/approach of people vis-a-vis customers in my market?

If you have an answer to these and can convince us about your plan, we will give you all the tools to make it work.  We will partner with you, give you the requisite knowledgebase, training,  media skill sets and even make a communication plan and see you take off… on your own…in a journey to create a difference. Our cost? Well….lets’… say…your commitment, passion and desire to succeed will pay a bulk of the cost. J