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Archive for March, 2010

Think About it – The Book

Sunday, March 14th, 2010

Think About it – The Book

 

My latest read- Has interesting nuggets of information in a lucidly easy read format. The book offers the author’s insights into the revolutionary changes sweeping the Digital Media and Marketing industry.

Some thought provoking concepts that the book touches:
You can catch the kindle version of the book: LIVE on Amazon

 

*What do you think the next wave on the Internet will be? Hint- it will not be called Web 3.0.
*Do you know about the first blogger ever? This was much before WordPress, Typepad and Blogger.
*What do Bob Dylan and Social Media have in common?
*Extremely rare job openings of the marketing agency of the future- do you want to be a part of it?

Malvertisements?!! just another buzz word? or beyond?

Sunday, March 14th, 2010

IDC, estimates that the Secure Content & Threat Management market was worth USD899 Million for APAC (excluding Japan) in 2008 and it’s forecasted to grow 68% by 2013.

In our own little world…how many times do we think of security beyond banks, homes and lockers. Cyber crime is evolving every day and the methods are getting more devious and sophisticated with security vendors claiming to have received 29 billion queries and  blocking 4 billion threats blocked on a daily average in 2009!!

 

Just the other day I came across a new buzz word….malvertisements (viruses dealing with mobile advertisements!!) This is the new facination that I am getting my brain dig deeper into. Will write more on this in my next few posts.